Course Description

Throughout the course, participants will have the opportunity to work on practical assignments and real-world projects to apply their knowledge and skills. By the end of the course, participants will be equipped with the necessary tools and techniques to succeed in the digital marketing industry and drive impactful results for businesses in the digital era.

Key Features

6 Month Duration Course (For Deep & Full-Fledge Assist)
2-Industry Based Project (Including Live)
Personal Domain & Web Hosting To show work on web (Free)
Communication & Interview Preprations

Certified Certificate of completion(With Global & Lifetime Access)
Additional free certificate (Scholar)
Updated Personal Portfolio on Linked-in and Github
100% Placement Assistance

Syllabus

1. Introduction to Digital Marketing:

Overview of digital marketing and its
importance in the modern business landscape
Understanding the digital marketing ecosystem

Exploring the various channels and
platforms used in digital marketing

2. Website Planning and Development:

Fundamentals of website design
and user experience (UX)
Techniques for creating user-friendly
and responsive websites

Introduction to content management
systems (CMS) and website analytics

3. Search Engine Optimisation (SEO):

Understanding the principles of SEO and its
role in driving organic website traffic
Keyword research and analysis

On-page and off-page optimisation techniques
SEO tools and metrics for tracking performance

4. Pay-Per-Click (PPC) Advertising:

Introduction to paid advertising and its benefits
Setting up and managing PPC campaigns
on platforms like Google Ads and Bing Ads

Keyword bidding strategies and budget allocation
Ad copywriting and landing page optimisation

5. Social Media Marketing:

Overview of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
Developing social media strategies and content plans

Building and engaging a target audience
Social media advertising and analytics

6. Email Marketing:

Creating effective email marketing campaigns
List building and segmentation strategies

Writing compelling email copy and subject lines
Email automation and analytics

7. Content Marketing:

Developing a content marketing strategy
Creating high-quality and engaging content across different formats (e.g., blog posts, videos, infographics)

Content distribution and promotion techniquesWriting compelling email copy and subject lines
Measuring content marketing success

8. Digital Analytics and Reporting:

Introduction to web analytics tools (e.g., Google Analytics)
Analysing website traffic, user behaviour, and conversion rates

Setting up goals and tracking key performance indicators (KPIs)
Generating reports and making data-driven decisions

9. Mobile Marketing:

Understanding the mobile landscape and its impact on digital marketing
Mobile advertising techniques (e.g., in-app ads, mobile search ads)

Mobile-responsive design and mobile user experience optimisation

10. E-commerce and Conversion Optimisation:

Strategies for driving online sales and optimising conversion rates
E-commerce platforms and tools

A/B testing and conversion rate optimisation (CRO) techniques
Customer relationship management (CRM) and customer retention strategies

11. Digital Marketing Strategy and Planning:

Developing a comprehensive digital marketing strategy
Setting SMART objectives and defining target audiences

Budgeting and resource allocation
Creating a measurement framework and evaluating campaign performance

12. Emerging Trends in Digital Marketing:

Exploring the latest trends and innovations in the digital marketing landscape
Artificial intelligence (AI) and machine learning in marketing

Influencer marketing and user-generated content (UGC)

DIGITAL MARKETING