Course Description

SUPOF’s Applied Digital Marketing course focuses on the practical aspects of digital marketing, equipping participants with the skills and knowledge necessary to implement effective marketing strategies in a digital environment. Unlike a purely theoretical course, an applied digital marketing course emphasises hands-on learning, providing participants with practical experience using digital marketing tools and techniques. By the end of the course, participants will be equipped with the necessary tools and techniques to succeed in the digital marketing industry and drive impactful results for businesses in the digital era.

Key Features

45- days short duration course ( for easy access)
2 industry based projects (for better understanding)
Core learning of a Domain

Learning with Earning tips
Responsive Growth Rate
Certified Certificate of completion (With Global & Lifetime Access)

Syllabus For 45 Days (Choose Any One)

Introduction to Digital Marketing:

Overview of digital marketing channels and strategies

Importance of digital marketing in today's business landscape

Website Planning and Development:

Understanding website design principles and user experience (UX)

Introduction to content management systems (CMS) and website analytics

1. Search Engine Optimisation (SEO):

Fundamentals of SEO and its role in driving organic website traffic
Keyword research and analysis

On-page optimisation techniques

2. Pay-Per-Click (PPC) Advertising:

Introduction to paid advertising and its benefits

Setting up and managing PPC campaigns
on platforms like Google Ads

3. Content Marketing:

Developing a content marketing strategy

Creating engaging content across different formats (e.g., blog posts, videos)

4. Social Media Marketing:

Building and engaging a target audience

Social media advertising and analytics

5. Email Marketing:

Creating effective email marketing campaigns

Email automation and analytics

6. Digital Analytics and Reporting:

Introduction to web analytics tools (e.g., Google Analytics)

Analysing website traffic

7. Digital Marketing Strategy and Planning

Defining target audiences and setting objectives

Budgeting and resource allocation

8. E-commerce and Conversion Optimisation:

Strategies for driving online sales and optimising conversion rates

E-commerce platforms and tools

9. Emerging Trends in Digital Marketing:

Exploring the latest trends and innovations in digital marketing (Voice search optimisation and Chatbot marketing)

DIGITAL MARKETING